Archive for January 2021

Staying Connected to Customers in the Working From Home Age

The events of the last year or two have hit businesses hard in different ways. If you’re trying to stay connected to customers, you need to make sure that you’re doing it in a different way than you probably would have in the past. Here are a few tips and tricks you can use to make sure your business is still connecting with customers.

Define “Staying Connected”

It’s important to know what “staying connected” means to you. That way, you’ll know what you’re looking for and you’ll be able to tell when you’ve succeeded. Does “staying connected” mean that your customers feel more connected to you? Does it mean that you’re sending out more emails and flyers to customers? Does it mean that you’re putting up more social media posts? Take some time to decide what you mean by “staying connected” so you can move toward your goals more effectively.

Communicate the Changes You’re Making

Especially in the current climate, you want to make sure that customers feel safe in your store. Therefore, it’s important to communicate all changes that you’re making to ensure your store is safe for all your customers. This might include requiring people to wear masks, cleaning the store more frequently, and offering curbside pickup, among other things. Make sure this type of information is clearly posted in the store and on your website.

Connect Through Social Media

Social media is one of the most effective ways to connect with your customers. That’s because social media is easy to access and relatively easy to use. A social media presents starts with simply posting on a regular basis. This is something you can do even if you don’t have many employees. If your business continues to grow and you end up with a lot of social media followers, you can hire a social media manager at that point.

Attempt to Make Online Shopping Equal to In-Person Shopping

There are many ways for you to encourage online shopping, especially if you’ve instituted a cap on the number of people allowed in your physical store. For example, you could invest in a live chat option where people can chat with a customer service representative during specified hours. You could also allow people to shop in-stock items at their local store and opt for same-day or next-day pickup to reduce shipping and waiting time.

Try to Reach out Every Day

It’s a good idea to try and reach out to your customers every day. For example, if you’re running a contest, it’s not enough to send out a single email with information about that contest. You need to reach out in many different ways all though the week to make sure people know about the contest and know how to enter. Reaching out every single day is one of the best ways for you to build a rapport with your customer base.

Conclusion

Although it might seem daunting to try and stay connected to customers with everything going on in today’s world, this is just an extension of the trials and tribulations that businesses deal with as the world changes regularly. If you’re able to adapt to the “new normal” that’s currently happening, you’ll be able to gain the trust of your customers in a brand new way.

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